Veronica Canchola began her financial services career in 1990 after graduating from St. Mary's University in San Antonio, Texas. She started with Valley National Bank and Bank One, both now known as JPMorgan Chase. It was an honor to have worked with such an outstanding organization, meeting her client's financial needs and building her knowledge to what it is today to continue to serve clients professionally at Merrill Lynch Wealth Management. Veronica, along with a team of specialists, provide goals-based wealth management to affluent families, accomplished professionals and successful business owners. She is very passionate about cultivating long lasting relationships by providing exceptional service, customized advice and a disciplined approach to investing.
When Veronica is not in the office, she enjoys playing tennis, hiking, spending time with family, anything involving the arts, and volunteering in the community. Her life priorities are family, health, work, finances, home, giving and leisure. Each person's life is like a fingerprint--unique--while sharing common priorities. Many look for her guidance to navigate their life's financial priorities.
At Merrill, we have a deep seeded tradition of participating in the community. Veronica has two children who were involved in performing arts. Volunteering and being involved in their performances and events was a major part of her family. As a Business Person she feels it is important to support her local Business Owners. She is actively involved in supporting local Women Business Owners at all levels acting as the Bank of America Merrill National Association of Women Business Owners (NAWBO) Ambassador. The purpose is to: Encourage Women Business Owners to be more involved in Politics and Propel women entrepreneurs into economic, social and political spheres of power worldwide by:
STRENGTHENING the wealth-creating capacity of NAWBO members and promoting economic development within the entrepreneurial community
CREATING innovative and effective change in the business culture
BUILDING strategic alliances, coalitions and affiliations
TRANSFORMING public policy and influencing opinion makers
My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.
Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.
