Women’s superpower: Investing

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Evelyn Gasher, CDFA, CRPC

Assistant Vice President
Senior Financial Advisor
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Merrill Lynch
Wealth Management

Whatever your personal goals may be, I will work together with you, one-on-one, to develop a personalized financial strategy designed to help you pursue your long-term goals.

Profile

Evelyn’s main area of focus is working with Women Executives and their families, as well as helping individuals who are facing Divorce.

Women Executives have the unique challenge of placing others’ needs ahead of their own, and being too busy to create the life they envision for themselves.  Divorcing individuals also find themselves overwhelmed with a myriad of decisions that will impact the rest of their lives.  As a caring, compassionate, non-judgmental person, Evelyn can help alleviate some of the anxiety that comes with making the decision that is best for each person, given their circumstance.

A Divorce can disrupt a person’s best laid plans.  When it comes to Divorce, there are several decisions surrounding retirement savings withdrawals, and estate & tax planning strategies.  To help alleviate some of the wild ride of emotions and confusion around child support, division of assets, and the mountain of legal paperwork, Evelyn will act as part of the client’s team of professionals, including lawyers, mediators, and accountants to help navigate the maze.  Evelyn can help by showing the impact of the proposed Division of assets, child support, and maintenance, on the future.  This will help so that person can negotiate a fair settlement, armed with knowledge of the short term and long term impact on their new life.

Evelyn is passionate about helping others as a woman executive herself.  Evelyn she understands how busy life can be for women who are raising, or may have raised children, or may have taken on the care of other family members and having to plan for her and her own family’s vision of the future.  Evelyn is also passionate about helping those who are frustrated with navigating the process of divorce.  It is advised to start early in the process of your divorce and don’t wait until it’s too late to negotiate the settlement that is right for you or your future.  Additionally, I can help you get started on the next phase of your new life, which will be created on your own terms.

With a Bachelor’s Degree in Finance - Concentration in Investments,  from Eastern Michigan University, Evelyn also has the following Registration & Licenses; and Designations: FINRA Series 7 registration, General Securities Representative; FINRA Series 66 registration, Uniform Combined State Law; Life and Health Insurance Licenses; the Chartered Retirement Planning Counselor™, CRPC™ designation - College for Financial Planning Institutes Corp; and the Certified Divorce Financial Analyst, CDFA certification – Institute for Divorce Financial Analysts.

Evelyn began her career in the Financial Industry in 1979 and joined Merrill in January 2012. 

Evelyn has two grown children, three grown stepchildren, and loves her Granddog, a MicroMini Goldendoodle named Olive. 

I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.

If you're curious how Evelyn might be able to support you and turn your "someday" into an actual plan, feel free to reach out and schedule a complimentary 15 minute appointment by calling Evelyn at 224-239-3493 or the Client Associate on my team, Asher Mathew at 847-550-7871.

*Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.

I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.

  • LANGUAGES

    English

  • EDUCATION

    Eastern Michigan University

Professional Staff

Supported by the global resources of Merrill, my team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Bryant Wolfson

Alternative Investments Regional Specialist

Bank of America, N.A.

Joshua Webster

Wealth Management Banking Specialist

Merrill

Kurt Lorenzen

Wealth Management Lending Officer

Bank of America, N.A.

NMLS #228680

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life

Welcome

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you’d like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

Philosophy

I believe the best financial approach is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Calculating how to manage future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth to future generations? It all starts with a plan intended to help you manage, grow, and preserve your wealth today, while also considering the impact it can have for years to come. With access to the investment insights of Merrill and banking solutions from Bank of America, I will work with you to develop an approach designed to help address your financial needs.

Approach

Every relationship begins with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing your financial approach to help you pursue your passions, or providing advice and guidance to help you stay informed, I start by listening to learn more about you and your family.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Capabilities

Merrill’s process is designed to help deliver a customized, comprehensive experience to assist you not only in wealth accumulation and preservation, but in areas that go beyond investments. Providing you with access to the investment insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking and lending solutions of Bank of America offers a way to help you manage all of the pieces of your financial life. Working one-on-one with a Merrill advisor means you have a single point of contact to help you with potential strategies for transferring wealth to the younger generation.

Focus On Individuals, Families and Small Businesses

I believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. Whether you’re planning your retirement, saving to buy a home or funding a child’s education, the process begins by getting to know you and how you feel about the following:

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring others and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together and defining your financial goals

Success will be measured by the amount of progress you are making toward reaching your goals, making thoughtfully considered adjustments as events and conditions warrant.

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.

Staying on Track

We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.



Reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.



    Changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.

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    #DigitalMerrill

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      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together I can help you create a financial approach that reflects your personality. Only then can I offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

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      Articles

      DISPLAYING:

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      Women’s Superpower: Investing

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      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


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      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

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      Transcript of Video 

      No question too big or moment too small
      For every question you have, every decision you make and every answer you need, we are with you to listen and help guide you along the many paths your life can take. Watch this video to see some questions we can address together.


      The Power of the Right Advisor®
      Working with a dedicated Merrill advisor means you get personalized investment strategies from Merrill plus access to comprehensive financial solutions only Bank of America can deliver.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.